A store built for a catalogue that keeps growing
Ecommerce for a wood furniture label selling everything from foldable desks to temple mandirs.
The problem
Birdy makes wood furniture and homeware across a genuinely wide range: mandirs, wall clocks and panels, sit-stand and foldable desks, dining tables, kids' furniture, yoga blocks, coasters, phone stands, pet houses. A catalogue that broad is a navigation problem before it is anything else. If someone cannot reach the one thing they came for in two taps, the range works against the store instead of for it.
What we found
Two kinds of people shop here. One knows exactly what they want and will type it. The other is browsing a category and wants to be shown what exists. One flat product list serves neither of them, and that is what most furniture stores ship.
What we built
A category tree that goes deep without getting lost. Nine top level groups, each opening into the products that really sit under it, so Portable Desks leads to the lap desk, the foldable desk and the sit-stand rather than a wall of everything at once. Search sits in the header on every page for the people who already know the answer.
Built for a thumb
Most of the traffic is on a phone, so that is what the layout is built for: large product images, a cart that stays in reach, and a checkout that does not change character halfway through. The sale banner and the shipping terms are said once, at the top, and then get out of the way.
The result
A store where a wide catalogue reads as a range instead of a mess, and where a new product drops into a structure that was built to keep taking them.
Next project
rezum